Written by Megan O’Malley
Last summer, while teaching in South Africa, I learned a valuable lesson in cultural etiquette which translates even to the conferencing world. Using the taxis for transport was quite an experience – packed like a sardine in a speeding van which never stops, even for loading and unloading passengers. After getting out to let an older woman exit, I hopped back in and shut the door. Now, “shutting” the door, as I am used to, is perceived as an insuting door slam in African culture. Luckily, I played my ‘unknowing American’ card with a smile and wasn’t kicked off by the glaring driver.
Lesson: crossing any culture meanings crossing etiquette norms unlike what you may be accustomed to.
How does this apply to conferencing? Simple. As face-to-face meetings are gradually getting replaced by virtual meetings, your chance of encountering clients and associates in different cultural settings is even higher. While you may not need to worry about your dress or whether to shake hands or bow, there are a few things to keep in mind during meetings with international participants.
Scheduling. While 2:00pm may work perfectly with your schedule from New York, that means its 4:00am for your meeting participants in Australia. Pick a time that is convenient for all of your participants. The
PGi Global Meeting Planner allows you to ensure your participants aren’t sleeping during your proposed meeting time.
Language. It may seem like obvious international protocol, but make sure all participants on the call speak your language. If not, schedule a translated playback of the meeting.
Introductions. Make sure to introduce yourself and your location at the beginning of the call and encourage everyone to do so prior to speaking.
Speaking Tactics. Speak Slowly and Clearly. Language barriers are only made bigger with quick talkers. Also, avoid cultural slang that may confuse other listeners.
As with any meeting, be punctual, courteous, polite and respectful. Web conferencing is bridging borders for business. Prepare yourself to work with diverse cultural audiences and go global!





