More Great Meetings from History: Woodstock

It was considered a huge disaster for its investors.Yet to most it will forever be known as one of the greatest outdoor concerts of all time: Woodstock. A lot can be learned about what was so right and so wrong about the “meeting” in Bethel, NY. Let’s talk about what was wrong first.

1. Location –The city of Woodstock refused to grant permits for the event, so the festival was moved to a field on a farm in Bethel, NY at the last minute. A logistical nightmare ensued. TAKEAWAY: Get your location nailed down as quickly as possible giving you the time needed to get logistics ready for your event leaving you time to focus on the important stuff, like content.
2. Infrastructure –The field in Bethel could not even come close to supporting the number of people that ended up descending on the small town. Some attendees claimed they never even saw the stage! TAKEAWAY: It is critical that the location infrastructure of your meeting can handle the number of people that could attend. If your meeting is virtual, it would be a shame to turn people away or create a negative online experience due to lack of bandwidth or room.

3. Registration – in case of Woodstock, the organizers could only confirm “registrants” or attendees based on the number of tickets sold prior to the event. Because they advertised that tickets could be bought at the event, they had no idea how many people would actually be attending. TAKEAWAY: As a marketer, carefully plan your registration process. Know who is going to be there so you can cater content appropriately, and follow up in a meaningful way.
Now let’s talk about what was oh so right.
1. Timing – 1969 was a year when the hippie counterculture was at its peak. A huge influence to this way of life was music. The organizers capitalized on this and thus, the timing for staging a massive music festival couldn’t have been more perfect! TAKEAWAY: In business, understanding the relevance of what is being presented is huge. Think about the myriad endeavors that have flopped because they were “ahead of their time”, such as Van Gogh and Webvan.
2. Content – What didn’t hurt Woodstock was that the organizers secured some of the hottest bands at the time to perform. TAKEAWAY: If there is an influential thought leader that is widely known and admired by the audience of your meeting, make the extra investment to have him or her participate.

3. Participants –The sheer size(200,000 people) of the event is part of what made it so astonishing. Simple WOM is what brought so many people to Bethel. People were excited and wanted to bring their friends to share this experience. TAKEAWAY: Never underestimate the power of WOM. Utilize social media to the fullest extent possible to get the word out for your events.

 

 

 

Thumbs Up or Thumbs Down: Videoconferencing in Prison

Videoconferencing is a technology many people associate with the workplace. On a personal level, two way video via products like Skype or iChat are popular ways to visually interact with friends and family that are far away.

What about prisoners? Should the incarcerated have access to video conferencing? In a church-funded pilot program with donated equipment, a remote Virginia prison is doing just that. It’s allowing family members to “visit” their loved ones in prison on a more regular basis.

I give it a thumbs up- as long as taxpayers aren’t footing the bill. Not only do I feel for family members who are missing their parent, child or sibling while they are in prison, but I would think that prisoners who have regular contact with people who care about them will be more motivated to improve their situation however they can.

What do you think?

 

Dilbert Highlights Another Meeting Personality

Anyone else worked with one of these guys? Thanks Scott Adams!

 

The Meeting Confessions – My Most Unconventional Meeting Location

Ok, I’ll admit it. One time, I had a meeting at a nail spa. We had worked 70 hours and it was only the middle of Thursday. We had been meeting early with Paris and late with Tokyo everyday. My Project Manager friend and I were pooped, tired of takeout, and disheveled. Yet, we had to meet. The work had to continue. So, we went to the nail spa and while we were getting foot massages and de-disheveled, finalized plans for product feature enhancement priorities and  built our communications plan.

Does this sound familiar? Maybe not the nail spa, but don’t tell me you haven’t had a meeting in a completely unconventional location to do more than one thing at once.

Unconventional meeting locations enable you to do more than multi-task. You have a unique environment to build camaraderie, spark your creative genius, and of course – create an opportunity for a shared secret.

Some of the most successful meetings happen in the most unconventional places (even Seth Godin thinks so). Give it a try, and let us know how it went!

 

The Fake Meeting

People often complain about having too many meetings. And they have good reason to. Take one look at the typical Outlook calendar and it’s usually packed 9-5 Monday through Friday.

Meetings are a necessary tool in business. There’s no way around the fact that collaboration is essential to success in most situations. But when all you do is meet – even if the meetings are great – how do you find any time to actually get anything done, to think? That’s the point right?

The answer is to schedule a meeting with yourself. Just you. No one else.

Don’t be naive. The ‘free time’ you have in between meetings is often a mirage. Those gaps fill up fast due to new meetings or a meeting that run long, forcing you to play catch up on minor (but urgent or easy) tasks in the few spare moments you have rather than tackle more important priorities. Instead, schedule fake meetings with yourself where appropriate, complete with title and location as a placeholder to produce. The busier the schedule, the more useful the fake meeting becomes.

When you schedule your fake meeting it’s a good idea to set the status as tentative (or use some other flag) so you can distinguish it from ‘real’ meetings with colleagues. This helps give you an accurate sense of your schedule’s flexibility when coordinating calendars.

Now the disclaimer: If a colleague requests a meeting when you have a fake meeting scheduled, you should accept. Don’t abuse the fake meeting. Be honest with your colleagues when you can meet. When you absolutely have to put your head down and work, don’t hide behind a fake meeting. Be up front about your schedule and they will understand.

Enjoy! Now I have to run to a meeting…with myself.

 
Trisha Zimmerman (@Trish_Zimmerman)

Are You a Podium Hugger?


I attended a conference recently where a first-time speaker began his presentation by admitting that he would not be able to leave the podium out of nervousness. While his presentation did sound a little rehearsed, it was excellent. The content was very interesting, which made me think this meeting would be perfect for web conferencing.

Web conferencing does wonders for relieving stage fright. Without an in-person audience, you can concentrate more on your message and worry less about where you’re going to put your hands, which suddenly become extremely awkward when presenting. You can concentrate on your slides and not worry about making eye contact. And, you don’t have to interpret blank stares. (Is that deep concentration at the back of the room or severe boredom?)

For seasoned pros or beginners, PGi’s Adobe® Acrobat® ConnectTM Pro offers an attractive alternative to in-person presentations. If you still need coaching, our Event Production Services Team can help you project your voice and work with you to put together a presentation that holds your audience’s attention over the phone.

Do you find yourself hugging the podium? Contact Sales at 877-636-8937 or call your sales rep directly to find out more about web conferencing.

www.pgi.com