How you can increase operational efficiency, launch sales productivity, and generate warm leads with online video conferencing solutions like PGi’s newest tool, iMeet.

Over the last several years, companies have hunkered down to survive the recession, reducing costs and making so-called strategic investments in operational efficiency. Don’t get me wrong; I’m not knocking productivity. But I have to wonder, why all of these strategic investments haven’t translated to improved sales results.

Almost 1,200 applications on the Salesforce App Exchange alone promise to remove operational roadblocks and jumpstart the sales cycle – yet we’ve seen no annual increase in the number of reps who meet quota, and sales forecasts are still inaccurate roughly 50% of the time. I don’t know about you, but this does not add up for me.

But faulty math is not to blame here – the culprit is the focus. I say, enough of cost-cutting. If the results of your productivity tools don’t far outweigh their cost savings… well then, put the human back in the equation. You’ve got bigger fish to fry (and sell!).

Because your business is to drive revenue.