So what’s a QR code you ask? QR, or Quick Response, codes are two dimensional barcodes that are easily scanned using any smartphone. Here is an example.
These barcodes can be converted (technical term: “dequrified”) into a piece of text and/or URL using your mobile phone. With QR codes you don’t have to worry about where you placed a business card after an important meeting or manually typing the information into your contact database. The information you need is immediately scanned into your phone for use at a later date.
You can convert your contact information (in a process called “qurifying”) into the QR code, which translates everything from your name and title to your URL address and Twitter handle.
Here are some online sites to help you create QR codes.
http://zxing.appspot.com/generator
http://delivr.com/qr-code-generator
To convert or “dequrify” QR codes you need to make sure your phone can scan a QR code with its camera, either with a downloadable application or via software that’s already installed on your phone. To find out what application to use for your phone, go to this great web site: http://www.mobile-barcodes.com/qr-code-software.
Once you have the appropriate software on your phone, then you can scan QR codes wherever you see them. And I’m starting to see them plenty…in magazines, at conferences, and on business cards.
Try to create or “qurify” your own QR code today. For more information on QR codes, read this interactive marketing blog by my colleague Brandon Johnson. And if you are interested in exploring other alternatives to business cards, check out this blog by John Paul Titlow on the ReadWriteBiz channel. Happy meeting!













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