The SXSW Trade Show

Our team setting up the iMeet booth

SXSW offers an endless amount of things for people to do. So, with all of the parties, concerts and free giveaways going on all the time, I thought that the trade show would probably be the last thing on most people’s to-do list. After all, trade shows generally have that corporate, snooze-fest stigma that boring technology is going to be pushed onto you by a bunch of sales people in suits. Boy, was I ever wrong about this one.

Photo by Rick Kern

The trade show turned out to be great! So many people were there to engage in demos, discussions, performances and interact with special guests.

Photo by Rick Kern

There was such a variety of companies and projects in attendance, including yours truly. I’m happy to report that our iMeet® booth was a hit!

We had four touchscreens, as well as a laptop, set up to introduce everyone to iMeet. Our team had such a great time interacting with all of the SXSW attendees who dropped by. Sean O’Brien, Senior Vice President of Strategy & Communications, really “loved the vibe” of the trade show. “This venue was perfect for introducing a new way to meet that is counter-culture to boring, stuffy meetings.”

Todd McCormick, Vice President of SMB Sales, was also on the floor and said that, “We were able to demo iMeet to a bunch of great technology companies, entrepreneurs and pioneers. The feedback we received was fantastic. Everyone loved iMeet!  We enjoyed the relaxed and engaging atmosphere, the speakers, the music and the great town of Austin.”

Todd, sporting an iMeet shirt, was so immersed in the excitement of SXSW that he even had a rock star moment while at Chevrolet’s booth:

Everyone on our team, not just Rock Star Todd, had such a great time at this year’s trade show that we’re already planning and looking forward to next year’s event!

 

SXSW 2011 – Keeping People Connected

Photo by Rick Kern

Jumping from panel to panel and party to party, it was so exciting to be a part of SXSW® 2011. Loads of creativity, brainpower and technology thrived while thousands of festival goers took to the streets, the Convention Center, meeting rooms and nearly every nook and cranny of downtown Austin.

When reflecting on SXSW and everything that happened over the course of the ten day festival, what really excites me is the main underlying reason why SXSW exists: to connect people with other people. As THE networking event of the year, it was exhilarating to see so many people interacting. People from all over the world and from all creative walks of life were socializing and exchanging information right and left.

In a span of about 10 minutes I, a web writer, was brushing elbows with graphic designers, movie producers and even CEOs of major publishing companies. Even for those of us who weren’t necessarily at the festival to “network,” it felt great to have interactions with so many different people, which directly related to my main takeaway from the panels I attended: make personal connections. Whether you’re creating personal content (Panel: The Future of Content is Personal) or interacting one-on-one with people benefitting from your product (Keynote: Blake Mycoskie, Founder of TOMS® Shoes), it’s so important to be able to connect with one another and relate as human beings.

In my post-SXSW euphoria, I’m really happy to be a part of a company that helps people connect, much like SXSW does. It’s also nice to know that people can make meaningful connections in so many ways and in such a short period of time. Social barriers, distance and a lack of technology can no longer prevent people from meeting and sharing globally, so let’s keep that SXSW momentum going and keep connecting!