There are many good companies in this world, companies that produce positive results for stockholders and innovative goods and services to meet marketplace demands. In our struggling global economy, most companies are just trying to get through the day on the positive side of the revenue line. Unfortunately, many companies are disregarding the most obvious component of a successful business — its people.

Randy Ross

According to over 40 Gallup polls, 75% of the American workforce is either disillusioned or disengaged from their current work situation. And while attrition levels are relatively low thanks to today’s depressed job market, most companies do not hold the hearts of their people. When the market eventually turns and companies need to ratchet up supply to meet demand, your company’s best talent may choose to walk out the door because you failed to develop the most important aspect of a successful organization: employee engagement.

Next Tuesday, October 25^th, PGi and my company, Enthusiam Inc., will help organizations across the world learn how to successfully Drive Performance through Positive Employee Engagement. I have spent my entire career helping companies develop and invest in their most valuable resource: their employees. We’ve proven again and again that the difference between a “good” company and a “great” company is fostering employee engagement beyond corporate programs, time off and potlucks.